{"version":"https://jsonfeed.org/version/1","title":"Aintheria","home_page_url":"https://aintheria.com","description":"Aintheria","author":{"name":"Aintheria"},"items":[{"id":"https://aintheria.com/f/how-to-spot-ads-impersonating-a-brand","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4aec115f-ccae-471f-9a20-c8213eadcaca/blog1-impersonation.jpg\"/><p>Recently, people started contacting us about online ads that used the Aintheria name. We hadn't run them. Someone else had built campaigns around our brand to look credible and reach people who might trust it.</p>","url":"https://aintheria.com/f/how-to-spot-ads-impersonating-a-brand","title":"How to spot ads impersonating a brand","summary":"Recently, people started contacting us about online ads that used the Aintheria name. We hadn't run them. Someone else had built campaigns around our brand to look credible and reach people who might trust it.","date_modified":"2026-10-12T12:28:44Z"},{"id":"https://aintheria.com/f/why-we-test-and-optimise-instead-of-guessing","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4aec115f-ccae-471f-9a20-c8213eadcaca/blog3-test-optimise.jpg\"/><p>Every marketing team has heard it: &quot;I think the blue version will do better.&quot; Sometimes that instinct is right. Often it isn't. And when budgets are on the line, &quot;I think&quot; isn't good enough.</p>","url":"https://aintheria.com/f/why-we-test-and-optimise-instead-of-guessing","title":"Why we test and optimise instead of guessing","summary":"Every marketing team has heard it: \"I think the blue version will do better.\" Sometimes that instinct is right. Often it isn't. And when budgets are on the line, \"I think\" isn't good enough.","date_modified":"2026-10-12T12:28:07Z"},{"id":"https://aintheria.com/f/using-ai-responsibly-in-marketing","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4aec115f-ccae-471f-9a20-c8213eadcaca/blog2-ai-responsibly.jpg\"/><p>The &quot;Ai&quot; in Aintheria stands for artificial intelligence. That's deliberate. We follow AI developments closely and bring them into our work. But we're just as deliberate about how we use them.</p>","url":"https://aintheria.com/f/using-ai-responsibly-in-marketing","title":"Using AI responsibly in marketing","summary":"The \"Ai\" in Aintheria stands for artificial intelligence. That's deliberate. We follow AI developments closely and bring them into our work. But we're just as deliberate about how we use them.","date_modified":"2026-10-12T12:27:30Z"}]}